Promotion and Advertising Articles

Twitter Won”t Do Ads, but Time.Com”s Twitter Page Does.
Twitter”s own future won”t contain advertising, but that isn”t stopping Time.com from selling its own advertising space on Twitter. Is this one future for social networking ads?

Time”s going all-out to figure out how to make money from social networks. As well as Twitter, it”s selling ad space on its Facebook page and its YouTube page. The idea is part of Time”s ‘Stay Connected’ pitch to its advertisers–another facet to its advertising portfolio. It”s one that”s more carefully targeted than its other avenues since it can track who visits Time.com from its social net Web pages. And it turns out that these people don”t fit the typical Time visitor”s profile, and that may be of interest to some of Time”s advertising partners.

Time”s being subtle about the placements, in large part because they don”t have many options.more