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Bulgaria to bid for Anand-Topalov match.
‘Being a host of such a match is an incredible opportunity for advertisement and PR of Bulgaria. Anand is the sportsperson of the century in India and very popular in all Asia. The matches for the World championship are sports, social, and political events. Hosting such a match can put Bulgaria ahead and will be very positive for tourism and other areas of the economy,’ said Danailov.

Resounding successIt may be recalled that last year”s championship match between Anand and Russia”s Vladimir Kramnik was a resounding success. It was the most followed world title match in chess history. Current estimates suggest that each game of the Anand-Topalov match will be watched live by over five million internet users around the world.

So far, neither the All India Chess Federation nor the Indian Government has shown any interest in hosting the multi-million dollar event.more