Promotion and Advertising Articles

WPTA gains ground in key time slot.
American Advertising Federation members in Indiana, Illinois and Michigan will come to Fort Wayne next month for the group’s 2009 fall conference, titled Cerebral Harvest. Vera Bradley Senior Marketing and Creative Director Monica Edwards is scheduled to speak about the company’s development on the first day of the conference. Asher Agency Marketing Strategist Anthony Juliano also will speak about social networking, and a session is planned to address new postage rules. The professional and club development event is scheduled for Oct. 2-3 at Parkview Field. Tickets for AAF members are $45 for the Oct. 2 session, $40 for the Oct. 3 session or $75 to attend both days. The Fort Wayne AAF club has 232 members. There are more than 6,000 members in the three-state region. Reynolds creates advertising business Entrepreneur Elizabeth Reynolds has created a new company, ROI Business Development LLC, and has been selected as the advertising agent for Fort Wayne-based Zoom Location Based Services.more

How To Create Your First Facebook Page Advertisement.
So you”ve listened to my sales pitch about Facebook advertising and you”ve taken the time to define your company”s target market. Hopefully this wasn”t the first time that you”ve defined your target market, otherwise you are in serious trouble So the first thing you want to do is head over to the ads creation page. If you haven”t already created your page then you most definitely want to have it set up by now since we will be integrating our page with our ad. For the purpose of this article, I”ll go ahead and set up an advertisement for the AllFacebook.com page.

Create Two Ad Creatives For Each Demographic Group

Before walking through the ad creation process, I wanted to note that it”s important to split up your ad creative among each targeted segment. This is useful for split-testing your advertisements, something that I”ll discuss in the near future.more

Home Business Tip - Online Marketing is Cost Effective and Expedient.
In the past, when she needed to broadly communicate to the public, she would place an advertisement in a major metropolitan paper in her city. She would always want her ad to stand out, so she would pay extra for placement ?above the fold? and in a right hand side position, and if she couldn?t stretch the budget to full colour she fell back on spot colour as a better alternative to mono (black and white).

Jennifer had always read that consistency was key and felt that if an ad was to run at all, it needed to be given at least a few weeks to do its work. The best value in this case was to buy a package over a number of weeks. This is a broad approach, scattering marketing dollars across a wide cross-section in order to hopefully reach a handful of the right type of predisposed customer.more

TECH CHRONICLES Google loses key executive in China, hurting.
1.72 billion yuan in advertising revenue during the second quarter, up 35.7 percent from a year earlier. That”s $251.8 million, according to Google”s own currency calculator.

This article appeared on page DC - 1 of the San Francisco Chronicle

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Bulgaria to bid for Anand-Topalov match.
‘Being a host of such a match is an incredible opportunity for advertisement and PR of Bulgaria. Anand is the sportsperson of the century in India and very popular in all Asia. The matches for the World championship are sports, social, and political events. Hosting such a match can put Bulgaria ahead and will be very positive for tourism and other areas of the economy,’ said Danailov.

Resounding successIt may be recalled that last year”s championship match between Anand and Russia”s Vladimir Kramnik was a resounding success. It was the most followed world title match in chess history. Current estimates suggest that each game of the Anand-Topalov match will be watched live by over five million internet users around the world.

So far, neither the All India Chess Federation nor the Indian Government has shown any interest in hosting the multi-million dollar event.more

Marketing, advertising executive sells Center City West home.
Scala is the director of marketing and advertising at MarMeg Enterprises Inc.

Prior to working at MarMeg, she was a system solutions executive at Xerox.

She holds a bachelor of business administration in marketing degree and an intensive writing degree from Temple University (2004).

There were 365 home sales in Center City West in 2008, with a median sales price of $369,325.

Filed under: Marketing, Advertising

Address: 1728 Naudain Street Buyer(s): Melissa Ketunuti Seller(s): Marissa L Scala and Joseph S Sisca Sale date: Aug. 13, 2009

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In Venice, Will Tourists Put up With the Advertising “Bombardment”?.
Now that Venice is in a bad place financially, it”s turning more and more to commercial advertising that resides on and around the iconic places we all want to see when we visit. Martin”s piece in the Financial Times looks at the possible repercussions.

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Roofer offers unusual marketing ploy.
Urso Construction LLC, based in Cardington, about 40 miles north of Columbus, ran a full court advertising press promoting new roofs at no cost to homeowners.

Sue Cunningham, a Danbury Township resident who lives in the Perrysburg Estates subdivision, said she was suspicious.

‘We had numerous visits and also cards and flyers,’ she said.

Cunningham said when she described Urso”s operation to her insurance agent, the agent told her it sounded fraudulent.

‘I just don”t want anybody being taken advantage of,’ said Cunningham, ‘and left holding the bag for something they”re not aware of.’

In Perrysburg Estates, almost 7 percent of the approximately 90 homes are under contract to have roofs replaced by Urso.

The company is not replacing just any roof, owner James Urso said.more

Twitter Won”t Do Ads, but Time.Com”s Twitter Page Does.
Twitter”s own future won”t contain advertising, but that isn”t stopping Time.com from selling its own advertising space on Twitter. Is this one future for social networking ads?

Time”s going all-out to figure out how to make money from social networks. As well as Twitter, it”s selling ad space on its Facebook page and its YouTube page. The idea is part of Time”s ‘Stay Connected’ pitch to its advertisers–another facet to its advertising portfolio. It”s one that”s more carefully targeted than its other avenues since it can track who visits Time.com from its social net Web pages. And it turns out that these people don”t fit the typical Time visitor”s profile, and that may be of interest to some of Time”s advertising partners.

Time”s being subtle about the placements, in large part because they don”t have many options.more

Alcohol Ads on Cable TV Reach Young Audiences.
Using Nielsen Media Research advertising industry data, researchers analyzed 600,000 ads for alcohol that aired on cable TV from 2001 through 2006. The researchers limited their analysis to shows that had an audience with less than 30 percent of viewers aged 12 to 20.

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