Promotion and Advertising Articles

Orange Acquires UNANIMIS.
The acquisition brings together UNANIMIS”s advertising network and Orange”s mobile and web assets, advertisers, buyers and media agencies. Together, the two will be able to cater to 71.5% of the UK”s online population and more than 66 percent of the online population across the U.K., France, Spain and Poland. .more

Why Indians love advertising.
Eighty-six per cent of Indian consumers say that advertising provides good and useful information. In sharp contrast, only 50 per cent of Europeans agree.

Eighty-seven per cent of Indian consumers hold that advertising entertains them. Europeans are far more sceptical about the entertainment value of advertising. Globally, only 67 per cent of all consumers agree.

An overwhelming majority of Indian and global consumers, however, agree on two benefits of advertising: that it creates jobs, and funds sports and culture.

These are some key findings from the 2009 global survey of advertising commissioned by the World Federation of Advertisers and undertaken by AC Nielsen. Set against global surveys which have shown that consumer trust in advertising is low, this year& #8217;s survey is good news for Indian advertisers.more

Will lapsed Catholics answer ad”s call?.
Individual donors and a bequest will pay for most of the $1.3 million advertising initiative to lure lapsed Catholics back to the fold. Though I”m still not sure an upcoming ad campaign should be treated as news, the issue does pose a question. Is an ad campaign an effective way to evangelize or would it be more inviting for a group of Catholics to allocate more than a million dollars elsewhere?

P&G, Kroger aim at choosy buyers.
Advertising has been increased as well.

In response to the trend, P&G launched ‘Basic’ versions of some of its name brands. At the risk of cannibalizing its higher-priced brands, P&G launched Charmin Basic toilet tissue and Bounty Basic paper towels, both of which experienced double-digit growth during 2009.

Their success led to a Basic version of its most recognized product, Tide. Tide Basic is now being tested in about 100 stores in Texas and Louisiana, including Kroger.

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Paragraphs That Should Worry Liberals.
I”m not aware that football quarterbacks and coaches think it is wise to advertise their game plan in advance of the contest.

Frankly, I”m disgusted with the WH playbook as it seems to be emerging.

Let Obama/Rahm/Axelrod try and win in 2012 with the liberals and independents sitting on their hands. Even Cheney is being rumored as the next GOP POTUS claimant, and if we are going down as a nation, I can”t think of a better Captain to be chained to the helm than Cheney.

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Bright Giant Now Has The Vision.
Digital agency, Bright Giant, has embraced the video production company, SLV, to provide a perfect in-house solution for the creation of TV advertising campaigns and online video marketing. 4th September 2009 - London - To complement Bright Giant”s advertising and marketing expertise, SLV brings practical skills to all forms of video production. Over the past 25 years, SLV has supplied the nuts and bolts and crews to the broadcast industry, providing state-of-the-art equipment and personnel to leading terrestrial television companies including the BBC, ITV and Channel 4, and numerous independent content producers such as Tiger Aspect. The combination of Bright Giant”s expertise with SLV”s long production experience establishes a concern that is best placed to maximise the wide-ranging opportunities born out of the growing digital revolution within current budgets.more

Advertising downturn casts a cloud over Edinburgh”s TV festival.
In a double whammy of grim news, the Irish owner of The Independent and British newspaper group Johnston Press laid bare the effects of the advertising recession.

Scotsman owner Johnston axed a further 439 jobs after its losses almost doubled over the first six months of 2009.

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Luxury cosmetics, with a male bent.
In the past, the typical advertisement might, say, feature a man splashing his cheeks with water or the actual products to some macho rock music.
But these days advertisements for men??s cosmetics often attempt to grab the attention of females as well. Take this line from a recent ad for the local brand Essor; ??I slept at his house. I used his skin????.??
A look into the history of men??s cosmetics at Amore Pacific tells it all.
A 1970s ad for its men??s cosmetics brand featured actor Nam Gung-won flying in a helicopter and riding a horse in the wild. Nam represented the typical ??tough guy?? of the time. In the 1980s, Amore Pacific discovered that women typically bought the cosmetics for the men. So the company changed its marketing strategy, promoting its products as ??men??s cosmetics approved by women,?? and saw its sales jump five-fold.In the 1990s, advertisements for men??s cosmetics had an urban, chic and futuristic feel.more

Shane Warne”s Blueprint for Cricket is Provocative and Worthy of.
But their hand could be forced if advertisement revenues are switched to the T20 game.

Still, I have mixed feelings about this. The 50-over version offers a chance to see limited overs action in a context that still allows for some classical skills to be displayed: most importantly, the ability for batsmen to rebuild an innings that has been set back by the loss of early wickets, and correspondingly, for bowlers to try and make comebacks after the opposing side gets away to a flyer in the opening Powerplays.

Warne”s suggestions for banning switch-hitting, creating a window for the IPL, and holding a World Cup for cricket are less interesting than the idea that pitches not be rolled or swept once the game has begun. Such a move would aid in the natural deterioration of the pitch and help spinners.more

Some cry taxation without representation against Collier County.
When an ordinance appears on the consent agenda, it is not a, per se, reading of the ordinance, but, basically, permission to advertise the item, Klatzkow said.

Klatzkow prefers commissioners to be on the same page with him before he goes to the expense of advertising a proposed ordinance.

‘This way, if the board doesn”t like it, it can pull then,’ Klatzkow said.

Once it moved forward, he placed it on the summary agenda. Klatzkow now attaches a copy of the newspaper advertisement.

Even so, Lou Ann Wahlstrom at The Sherwood was hopping mad last week.

‘I sit on the board of Sherwood Two and I”ve heard absolutely nothing about this,’ Wahlstrom said. She called the Sherwood Two president, who serves on the Sherwood Master Homeowner Association, but hadn”t yet heard back.more