Promotion and Advertising Articles

County delights on big screen.
‘Cinemas are a great place to advertise because you truly have the audience”s full attention,’ said Welcome to Yorkshire chief executive Gary Verity.’Additionally we are embracing social networking websites such as Facebook and Twitter because this is where people are talking to each other and spreading the word.’He added: ‘There”s also a place on our website where people can post their own reviews so, yes, it”s a very people-friendly campaign that hints at the warm Yorkshire welcome visitors receive when they arrive.’Further information is available on the website at www.yorkshire.com .more

Government ropes in 11 agencies for ideas on Commonwealth Games 2010.
The Delhi government is planning to launch a Civility campaign, for which it it has invited 11 from the 15 advertising agencies empanelled by it to share ideas in the first phase. The civility campaign will be launched to sensitise Delhiites on dealing with foreigners, in advance of the Commonwealth Games next year.

The Delhi Government has 15 large and mid-sized agencies on its panel for various advertising assignments. These include Mudra, Rediffusion Y&R, Lowe, Dentsu Communications, Leo Burnett, Grey Worldwide, TBWA, Percept/H, Pickle Advertising, Triton Communications, Crayons Advertising, Sobhagya Advertising, Interpub, Span Communications and Pressman.

Of the 11 who were invited, eight agencies participated in the first round of presentations.

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Obama Takes Inclusive Approach To Health Care Reform.
In the early 1990s, the Clinton administration”s attempts at reform got shot down in a blaze of insurance-company advertising and a poisoned atmosphere. Mrs. Clinton had denounced the health care industry for ‘price-gouging, cost-shifting and unconscionable profiteering.’

We don”t know if industry”s pledge to voluntarily cut costs will achieve anything close to the promised results. But we do think some Obama-style reforms — such as reduced health care costs and universal coverage — are worth pursuing.

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"Gossip Girl," from Warner Bros. International Television.
The online presentation of the series will be supported exclusively through video advertising. SevenOne Media, the sales division of the ProSiebenSat.1 Group, has secured Johnson & Johnson and L’Or?al Paris as their first advertising clients for the new format. Johnson & Johnson is advertising its haircare/skincare product line bebe Young Care with 25-second pre-roll video ads. The responsible media agency is Xenion in Hamburg. The creative part of the campaign was completed by Heye & Partner, also out of Hamburg.

L’Or?al Paris also signed on, promoting their Coloration Casting Cr?me Gloss Glossy Honeys line via pre-roll video ads. Creative is from Moccu in Berlin, with media agency ZedDigital from D?sseldorf responsible for the campaign. Both Johnson & Johnson and L’Or?al Paris look to inspire young women with their new cosmetic lines.more

Syfy explains its name change.
Through creative advertising campaigns and noteworthy shows, cable networks such as TNT, FX, USA and lately AMC have established their identities with the public. We tend to know what we”ll be getting when we tune in to those channels: crafty escapism on USA, sophisticated storytelling on FX, mainstream procedurals on TNT and urbane, cinematic drama on AMC.

So why would an established cable network mess with a good thing?

For Sci Fi — which changes its name Tuesday to Syfy — it”s a matter of survival.

The old way of doing business — in which a network merely airs programs and collects ad dollars — won”t quite cut it in the multimedia future, said Sci Fi president Dave Howe in a recent interview.

And the name Sci Fi — which also applies to an entire genre of film, books and other forms of media — wasn”t something the network could trademark.more

Cook”s Corner: Contradictions of life.
They advertise you as being an individual who will always come through, who will do what he or she promises.Your daily application of consistency, integrity, fidelity, trustworthiness ?’ the spokes in the wheel of life ?’ are sound principles and values to grasp. .more

Research and Markets: Mobile Advertising: Delivery Channels.
This report provides in-depth analysis and market forecasts for the mobile advertising sector in the context of the global economic recession, and discusses how advertising spend is increasingly moving towards “below the line” activities such as mobile phone ads - offering unparalleled opportunity for consumer engagement.

Key forecasts include the number of users who receive advertising on their mobiles, both by region and by delivery channel (SMS, MMS, Mobile Internet, On-portal, In content downloads, Idle screen, P2P and Mobile TV). Other forecasts include cost per clickthrough (CPC) and cost per mille (CPM) rates and the number of users who respond to mobile advertising. The number of responses per annum and total adspend per channel are also forecast.

The report also analyses key drivers and constraints such as the personal nature of the mobile, enabling targeted and potentially more effective campaigns, and mobile”s perceived lack of reach due to low access rates of rich media content and services.more

Geeks double as scourges and sages at media summit.
Meanwhile, long-established media companies are desperately trying to plumb new revenue sources as their advertising sales shrivel.

The 18-month-old U.S. recession has stung newspapers and broadcasters as advertisers have clamped down on their marketing budgets. But even before the economy collapsed, the Internet was luring consumers and advertisers from traditional media.

The trend has caused the media business to lag the overall economy, with revenue growing slower in good times and falling further during the recent downturn. The newspaper industry in particular has gone into a free fall, with U.S. ad revenue plunging $7.5 billion, or nearly 17 percent, last year.

Internet veterans like Pincus believe newspaper publishers and other media executives have to offer more engaging services that give their audiences more opportunities to commune and conduct commerce.more

Lamar Advertising increases the amount it will pay to repurchase debt.
Lamar Advertising, which announced earlier this month plans to repurchase its convertible notes, has increased the amount it will pay holders of the notes. The Baton Rouge company, which operates billboards around the country, will now pay $977.50 for each $1,000 in the principal amount it repurchases, plus accrued and unpaid interest. Lamar is repurchasing the notes in an effort to reduce debt.

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Fractional Ownership Property Portal Launch.
Advertise Your Fractional Property For Only 1 Per Day -it”s true that tough times means even tougher budgets and for a limited period only Fractional Index is offering a recession-busting advertising package of 365 per year which gives you the most cost effective worldwide exposure in the fractional property market today. www.fractionalindex.com/advertise.php As part of the high profile launch, Fractional Index is a sponsor of the forthcoming Fractional Life Expo 2009 www.fractionallifeexpo.com London, 14 - 16 September, the world”s only fractional consumer event and recently featured in the ‘Guide to Fractional Living’, a 16 page fractional supplement distributed to over 1.5 million readers within the Sunday Telegraph newspaper on the 7th June. Backed by the team from Fractional Life www.fractionallife.com, Fractional Index provides a low cost solution to the question that so many fractional agents and developers need to answer prior to closing new sales: ‘is there a fractional resale market?’ - the answer is a resounding ‘yes’, Fractional Index is here! Don”t miss out -promote your fractional properties to a worldwide audience and start generating sales leads right now.more