Promotion and Advertising Articles

Santa Monica accuses local publisher of false advertising.
The Santa Monica city attorney”s office has filed a suit against David Ganezer, publisher of the Santa Monica Observer newspaper, alleging unlawful business practices.

The suit, filed last week in Santa Monica Superior Court, alleges that Ganezer”s newspaper and website make two false claims: that the Observer is authorized to publish legal notices and that Ganezer”s businesses are entitled to provide legal services. His corporations, thesuit said, include Santa Monica Media Co., Ivory Towers LDAs,Outlook of Santa Monica and SM Outlook. In addition to the Observer, his businesses include Easy Legal Services andMyDBA.com (recently changed towww.dba.la).

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Fredricks and collaborators earn national communication awards.
The awards recognize advertising and marketing materials for Advertising Marketing, Fargo, and its client, Fargo Jet Center, Fargo; Dawson Insurance, Fargo; and Jubae Design, Fargo, and its clients, Broadwind Energy, Naperville, Ill. and Tower Tech Systems, Manitowoc, Wis. The materials included print advertisements, Web site content, newsletters and a direct mail piece. Collaborators on the winning entries included Travis Kurtz, John Peterson and John Holland, Advertising Marketing; Kim LePage Briss, Jubae Design; Ellen Shafer, Shafer Public Relations; Steve Rezac, Rezac Design Studio; and Dayna DelVal, freelance writer.

The awards include (Place, Category - ‘Entry Title,’ Primary Agency and Client): first, Direct Mail Marketing - ‘Time Flies Open House Invite,’ Advertising Marketing, Fargo Jet Center; first, Trade Paper Ad Series - ‘Power in Towers Series,’ Jubae Design, Tower Tech Systems; first, Trade Paper Single Ad - ‘New Heights,’ Jubae Design, Tower Tech Systems; first, Writing for the Web - ‘Broadwind Corporate Site,’ Jubae Design, Broadwind Energy; Second, Four-Color Newsletter - ‘Dawson Insurance TouchPoints, Fall 2008,’ Fredricks Communications, Dawson Insurance; second, Newsletter Regularly Edited by Entrant - ‘Dawson Insurance TouchPoints,’ Fredricks Communications, Dawson Insurance.more

Content. Content. Content! Media-rich is the way to go!.
With 750 online titles in 12 + digital marketing categories like Online Advertising, Social Media, Customer Experience and Search, Knexus Digital”s market-leading insights are time-saving and cost effective! So access our digital content and get your marketing team upskilled in no time at all. To access compelling content from Knexus Digital to enhance learning, market insights and ideas email brook.minto@knexusgroup.com. Alternatively, if you”d like to know how Knexus Digital helps companies to maximise marketing team performance for a digital marketing success, you can request an online demo (www.knexusgroup.com/request_demo) or contact +44 (0) 845 838 5316. About Knexus Digital Knexus Digital provides innovative online tools and market leading insights to maximise marketing teams” execution capabilities for digital marketing success.more

Castle Rushen will have no head teacher in September.
A DoE spokesman said: “The department would be in contravention of teachers” contracts to advertise for an appointment before January as teachers have to give notice by May 31 to move for September.” The advertisement says the school requires a “highly motivated, inspirational and energetic school leader with the vision to lead the popular and successful 11-18 comprehensive school”. The school is seeking a head teacher “with the capacity to build on its present strengths and who has the skills to become quickly established and lead the team effectively”. Meanwhile, the DoE is also advertising for a consultant school improvement partner for one of the Island”s secondary schools. When asked about the post and which school it was for, the DoE spokesman said: “All our secondary schools have an external school improvement partner (SIP) who works with them on a regular basis to support them in developing the school and securing its on-going improvement.more

Chatham Board of Commissioners meeting agenda - 6/15/09.
Approval to Grant Authority to Surplus Property, Electronic Sale, and Authorize Use of Electronic Advertisement: Approval of a request to: A. Increase the authorized property disposal threshold up to the North Carolina Statute level under North Carolina General Statute 160-266(c) B. Authorize the County to utilize electronic auction either through public or private established on-line services under North Carolina General Statute 160a-270(c) C. Authorize the use of electronic advertisement solely, newspaper ads, or both D. Adoption of Resolution Authorizing Sale of Surplus Property by Electronic Service, Authorizing Electronic Advertisement as an Option and Increase the Dollar Threshold the County Manager May Declare Personal Property as Surplus

END OF CONSENT AGENDA

PUBLIC INPUT SESSION

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eMarketer: Virtual worlds to increase 55%.
‘Unfortunately, as with social networks, advertising has not kept pace with usage,’ said Debra Aho Williamson, eMarketer senior analyst and author of the new report, Kids and Teens: Growing Up Virtual. ‘Not surprisingly, the hype and fizzling out of Second Life, combined with the tough economy, have made some marketers skittish for virtual worlds in general.’

Virtual worlds specifically targeted to younger generations are forecast to do much better than those targeting all demographics or only adult demographics. In 2008 there were more than 150 youth-targeted virtual worlds existing or in development online.

Why are virtual worlds so entertaining for Generation Y and Millenials? Because virtual worlds are a near-combining of video games and social networks, both of which continue to have a strong showing with the younger demographics.more

Pay-per-click Advertising: Bing Delivering Improved Results.
Bing”s revenue comes mainly from pay-per-click advertising, which many smaller ecommerce firms utilize.

We asked a leading pay-per-click management firm, The Search Agency, what sort of initial results it has seen on behalf of its clients who advertise on Bing. Frank Lee is senior vice president of client services for The Search Agency.

PeC: The Search Agency has placed pay-per-click client ads on Bing. Could you tell us about the size of the advertising there?

Lee: ‘We manage over 100 million keywords on behalf of our clients across all the major search engines. We have about 50 clients we partner with for paid search. Each client spends anywhere from 3 percent to 10 percent of its budget on Microsoft.’

PeC: How long have the campaigns been running on Bing?

Lee: ‘We were early beta testers of Microsoft adCenter”s API platform and have been managing accounts in Microsoft since the inception of adCenter.more

Boston woman advertising massage services in Watertown charged.
Police had become aware of a particular posting on craigslist in the massage section of the Web site.

The posting included the phrase ‘Chinese girl serving Watertown,’ police said. There was also a phone number in the ad.

Watertown police called the number, and scheduled an appointment with the woman at an apartment at 17 Carey Ave.

On June 22 around 3 p.m. one of the department”s detectives went to that location.

Very shortly after entering the residence, the woman offered him sexual acts.

The detective then contacted other detectives in the neighborhood, who arrived at the scene and took the woman into custody.

The woman is Xiao Ying Zhou, 38, of 61 Empire St. in Boston.

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Focus/FGW owner looks beyond advertising.
The Cincinnati advertising executive has used four acquisitions since 2005 to grow his data-driven ad agency, Focus/FGW. Now he is exploring acquisitions outside his chosen industry.

Sharp said he was approached by a former client who wants to be general manager and limited partner in a Mazda/Volkswagen dealership in Tuscaloosa, Ala. So, he’s making an offer for the dealership this week and promises it won’t be the last purchase he pursues this year. He’s also looking at two deals involving HVAC companies in Ohio.

‘Everything’s on sale’

‘It’s a great opportunity in America. Every­thing’s on sale,’ he said. ‘Stock, businesses, properties, commodities. Most aggressive businessmen are looking beyond their traditional boundaries.’

Not every deal has panned out as planned for Sharp, but he’s never been timid about pulling the trigger.more

Super Rewards” advertising offers come to Twitter games.
As inevitable as spammy invites, advertising offers are now coming to games that use Twitter. Super Rewards, a leading provider of offers for games on Facebook and other social networks, is launching its service with 140 Mafia, a mafia-style Twitter role playing game.

Just like in Mob Wars on Facebook and a variety of copycat applications on various social networks, 140 Mafia has you go around its virtual world committing crimes, earning money — and special favor points from a fictional Godfather, through offers. Using these points you can use to buy more powerful weapons that will allow you to commit higher-paying crimes in the game. The offers, syndicated by Super Rewards from third-party advertisers, can range from ringtone subscriptions to discounts on video games. Take a look at the screenshot, below.more