Promotion and Advertising Articles

Top 7 Marketing Tricks to Boost Your Business During The Recession.
When you advertise to them differently, and then treat them uniquely once they reach your site, they will each feel a personal connection with your business because you are treating them like an individual, rather than a wallet. Given the investment in the blog, in the book, and in the pay-per-click campaign, creating a ‘pink’ version and a ‘blue’ version of two different landing pages is a no-brainer. That is an over-simplification, but the point is the same. By treating each potential client or customer as a unique individual and by liberally sharing a wealth of information with each of them, you begin to establish your own expertise while gaining their trust and loyalty. People buy from experts who they have reason to trust. Now that you know how to increase your marketing techniques, even during a recession, imagine what you will be able to do once the economy turns around! These simple and cost-effective marketing steps will help you improve your client acquisition rates and sell more products and services, while your competitors cut back and lose out on new clients.more

Intel Kicks Off Sponsors of Tomorrow Campaign..
It is logical for Intel to advertise its own name first since the company is transforming from microprocessor company to platforms and solutions company.

‘For more than 40 years Intel has been delivering tomorrow”s ‘normal”, and our new marketing campaign is a way for the world to be made aware of this fact. We”re hoping to convey that we”re not just a microprocessor company, but a move-society-forward-by-quantum-leaps company,’ said Deborah Conrad, Intel vice president and general manager of corporate marketing group.

The multi-million-dollar marketing campaign is the largest for Intel since ‘Multiply’, the September 2006 campaign that supported the then-new Intel Core 2 Duo. ‘Sponsors of Tomorrow’ is expected to have a lifespan of 3 to 5 years, and was created by Venables Bell & Partners in San Francisco.more

McDonald”s believes perception doesn”t match reality when it comes.
‘Yet many out there think we would advertise a quarter pounder to a child. There”s a lot of confusion and the perception isn”t the reality.’

McDonald”s has previously pledged to limit advertising to children under 12 to food that meets certain nutritional guidelines.

Ms Farquhar said the fast-food chain took the issue very seriously and was keen to collaborate with the lobby groups on other ideas to reduce obesity.

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Internet Service Providers not misleading consumers with.
The official said that ISPs always advertise “up to” speeds and not just a fixed speed that consumers will definitely get, and because they advertise their speeds as “up to” a certain speed the claims cannot be construed as misleading.

He added that the times during which users were using the Internet resulted in slower speeds, as speeds could be significantly lower at peak times. He stated: ‘When a lot of people are using the lines, they are getting nowhere near the kind of speeds [that are advertised]. Obviously they are called peak times for a reason - a lot of people are trying to get online - so people are getting nowhere near those advertised speeds.’

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Don”t be fooled by Optus” dodgy new Monster call caps.
If businesses choose to advertise a part of the price of a particular product or service, they must also provide a single figure that reflects the total price to be paid.

It will no longer be sufficient for example, for a motor vehicle advertisement to show the price of the vehicle ‘plus on-road costs’. Similarly, if a travel agent is advertising a package holiday and wants to show what each part of the package costs - for example, airfares, accommodation and taxes and charges - it can still do so, but must also show the total of those costs in a way that is at least as prominent as any of the component amounts shown.

The requirement to make all pricing details equally prominent will make it much harder for companies to pull the wool over our eyes with the small print.more

Pennsylvania Banking Department Continues Crackdown on Unlicensed.
The companies advertise on their Web sites to refinance mortgages in Pennsylvania as part of the loan modification process when they are not licensed to do so. The companies must comply with the orders or file appeals.

The cease and desist orders apply to:

ApplyLoanMod.com, California ClearHomeRelief, California HomeForeclosureFighter, California U.S. Loan Assistance Center, California Mortgage Solutions Clearing House, Florida American Foreclosure Specialists, Oklahoma

Mortgage modification companies offer to help struggling homeowners lower their mortgage payments - for a fee. While some may be legitimate, others are scams intended to prey upon families desperate to save their homes from foreclosure.more

TDC Bows To “Topix” Rumors.
TDC that were supposed to have been written up on “Topix”, but decided it would be best to advertise for needed services just to be on the safe side.

Previously the TDC had voted to use The Goulding Agency in Chipley at a rate of $1.00 a year for their web hosting and other needed services; however, after the issue was raised on the blog they decided to see if they could get a better price by advertising for the needed services.

Goulding, who was formerly chairman of the TDC, had offered his firm”s cooperation as a community service after he stepped down from the chairmanship, but said he had no problem if the TDC chose to advertise for needed services.

In other business at the TDC meeting, members were informed the proposed TDC budget had been finalized and would be submitted to the County. Members said grant funding for 29 events is included in the upcoming budget.more

Vodacom introduces location-based advertising.
Vodacom has introduced location-based advertising (LBA) with the latest and fifth version of its mobile social networking platform, The Grid, which went live yesterday, Thursday, 14 May 2009. Also launched was a new website and mobile java application for The Grid, and API OpenGrid. .more

Health plans are not health insurance.
These plans advertise that they are affiliated with networks of medical providers. That is generally true. Their affiliation may even be with some of the national networks that insurance companies use themselves. The plan representative tells you that if you use the services of a network provider, you will get a discount on the service similar to the discounts that insurance companies negotiate when providers join their networks.

One company, for instance, gives you an example. If you see a network provider, that doctor”s normal charge for an office visit may be $120. But with your discount health card, you will only be charged $90 thus saving you $30 each time you visit the doctor, On the surface that may sound good, but remember, the consumer, and only the consumer, has to pay the provider $90 every time he visits that doctor.more

City set for street furniture rules.
Highland Council already asks businesses to move or remove advertising boards which cause an obstruction on pavements.

Officers work with Inverness Access Panel and the Highland Society for Blind People to assess which advertising boards are ‘high risk’ and need to be removed.

Yesterday city centre manager David Haas said: ‘What we are going to be doing is giving people advice on appropriate measures to take to allow them to use street furniture. That does involve putting in some protection measures to make sure that people with a disability know that there is street furniture in the vicinity.

‘This could include kick boards for example.

‘It will be arrangements that provide warnings to pedestrians.’

Mr Haas said he recognised that in the current economic climate some businesses are struggling and have been disrupted by the Streetscaping work.more