Promotion and Advertising Articles

Recessionary living tops list of trends for next year.
Trends expert Ann Mack calls such behavior ‘recessionary living,’ and not surprisingly it tops the list of trends that advertising giant J. Walter Thompson forecasts for 2009.

‘They want something that retains long-term value. It”s choosing quality over quantity,’ said Mack, who believes that the current economic turmoil has created so much anxiety among consumers that even those who remain financially comfortable are thinking more like those worried about job security and those already holding pink slips.

‘The economy is all-consuming. It”s all they can think about,’ said Mack, director of trendspotting at JWT”s New York headquarters.

New consumer behaviors that are a fall-out of the economic crisis also dominate the trends forecast from another New York communications agency, Porter Novelli.more

Lessons taught by GM, United Auto Workers.
Even the destruction of transit and the growing use of credit and manipulative mass advertising would not have saved GM. After World War II, many feared that conversion to peace would lead to renewed depression. Cold war armaments filled some of the void, but so too did unions. UAW sit-down strikes at GM in the “30s had gained union recognition and forced labor law reform, In the early “50s, the UAW won regular productivity bonuses, cost of living adjustments and unemployment protection.

UAW”s bargaining success was crucial to the U.S. economy. UAW contracts encouraged gains not only by other unionized workers, but also from employers seeking to avoid unions. These wage gains enabled mass consumption. So too did the tax-and-spend interstate highway system, matched in many states by expansion of state roads.more

Media seminar examines choices in a changing world.
It provided an open forum for eminent people from advertising agencies, news channels, magazines, newspapers and even films, who addressed and discussed the problems and challenges in these fields.

‘You have to engage viewers by introducing interactive platforms in the field of advertising and marketing,’ said Sabbas Joseph, director of Wizcraft World, who spoke on working out innovative and unusual advertising strategies in the highly competitive Indian market.

Broadcast journalist Ashutosh Gupta pointed out that the news media is currently facing a dilemma. ‘Should we be aggressive and expose the politicians or should we keep our distance from such things?’ Gupta asked.

‘The media is often blamed for sensationalising sensitive news. But the fact is, there should be a proper system in place where every person gets the space to participate equally.more

Banner Advertising - Do I Need It?.
However, they have a very strong impact when used as part of the advertising campaign of a company or individual. Advertising is how many websites make their money, rather than from simple visits by Internet users. If you click on the banner ad, that brings in money for the website hosting the banner ad. The money is paid by the company advertising through the banner ad; the owner of the website simply gives permission for the banner ad to appear on his web space, in return for a fee when someone clicks on the banner ad. Ergo, Internet business commences.

The more high-tech banner ads employ animation in addition to standard graphical elements, and text. Such high-tech ads can even change the content of the images that you see from minute to minute, or even second to second.

Why are banner ads used?
The company or individual advertising his product or service through banner ads is hoping that the person who clicks on his banner ad will eventually buy the product or service being advertised.more

Consumers warned about phone card advertising.
Canada”s Competition Bureau is warning consumers to watch for deceptive advertising when buying long-distance telephone cards.

Canada”s Competition Bureau is advising Canadians to read the fine print when buying prepaid telephone cards this holiday season warning customers to watch for deceptive advertising.

The warning comes after the Competition Bureau received more than 500 complaints in the last few years from Canadians using prepaid long-distance calling cards. The cards can save consumers a lot of money but as a CBC inquiry found they may not always deliver what they seem to advertise.

Newton Kimball, a salesman in Burnaby, B.C., bought a prepaid calling card that promised 200 long-distance talking minutes for $10. He bought the card to connect with relatives in Iran, but when he went to use the card, the operator told him it was good for just 32 minutes of overseas chat time.more

In the new partnership, the airline will be part of marketing promotions and advertising through 2011, including print and online advertising, videoboards, contests, discounts and more. The carrier will also receive visibility at Fenway Park, including home plate and the outfield. [Source: JetBlue]

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